Unlock Insights.
Drive Engagement.
Boost Retention.
Gaming organizations sit on vast amounts of behavioral, operational, and telemetry data. Unfortunately, that data often lives in disconnected systems, making it difficult to see the full picture of player experiences, platform health, or monetization performance.
Sentry IQ is the unified intelligence layer built to solve that.
By connecting data across marketing and community, game development and R&D, live services and infrastructure, and publishing and licensing, Sentry IQ transforms fragmented signals into real-time insights that accelerate decision-making and drive player value.
Powered by advanced AI and a modern cloud data architecture, Sentry IQ proactively surfaces risk, opportunity, and optimization paths so your teams can focus on building unforgettable gaming experiences.
The Challenge
Gaming companies need real-time, actionable intelligence. Simple dashboards just aren't enough anymore. That's why organizations are seeking a single intelligence layer that unifies data, reduces noise, and unlocks fast, cross-team insights.
Modern game studios face pressures across every stage of the experience:
- Player churn is unpredictable, and retention signals are buried across multiple systems.
- Cross-platform complexity is increasing, with fragmented data spanning console, PC, cloud, and mobile.
- Live-service operations require real-time decision making, but insights lag behind.
- Monetization models are evolving, demanding personalized, dynamic engagement.
- Teams are siloed, making shared intelligence difficult across marketing, community, engineering, and publishing.
The Solution
Sentry IQ gives studios and publishers a comprehensive intelligence system that elevates decision-making, accelerates improvement cycles, and supports long-term growth by unifying AI-driven insights with a connected data fabric built specifically for gaming.
Sentry IQ addresses core needs across the player and product lifecycle:
- Unified intelligence fabric that brings together telemetry, engagement data, live ops signals, and support insights.
- Real-time visibility into player behavior, product performance, and ecosystem trends.
- Predictive insights that highlight risks early and guide proactive optimization.
- Cross-team alignment supported by a shared, consistent source of truth.
- Cross-platform intelligence with pipelines that unify data across platforms.
Core Capabilities
From data to insight to action, Sentry IQ transforms intelligence into player impact.
Churn & Behavior Prediction
Identify real-time churn risk, engagement drop-off, and emerging behavior patterns using AI models trained on telemetry, session data, and contextual signals.
Unified Data Intelligence
Break down silos by merging telemetry, marketing analytics, community insights, support history, and infrastructure performance into one connected intelligence fabric.
Personalized Player Engagement
Empower marketing and product teams to deliver individualized content, offers, and experiences based on player behavior, preferences, lifecycle stage, and play patterns.
Cross-Platform & PlayFab Integration
Seamlessly ingest and correlate data from console, PC, mobile, and cloud experiences using Azure-native pipelines with full PlayFab compatibility.
Operational Health & Service Monitoring
Monitor technical performance, gameplay systems, matchmaking quality, and infrastructure stability in real time to maintain a high-quality player experiences at scale.
Monetization Optimization
Use unified data and predictive analytics to refine content, pricing strategies, live events, and in-game revenue models to optimize monetization in ways that protect player trust.
Ready To Transform Player Data Into Lasting Impact?
Sentry IQ gives gaming studios and publishers the intelligence foundation they need to understand players deeply, respond proactively, and deliver experiences that keep audiences coming back.
With Sentry IQ, you can move beyond basic reporting to build a player-centric ecosystem where every insight informs better decisions, every moment strengthens loyalty, and every experience drives measurable value.
Start Your Player Intelligence Journey Today!
